Loyalty system and loyalty program is a marketing strategies that design by merchant to rewards their loyalty customer. This program also can activate the inactive customer to be active and aggressively shop or use the service from the merchant.
In the sales funnel, when first customer acquisition is successful from the online marketing or offline marketing ads. Then the new customer is drop into the Sales Funnel – Activation.
This is where the loyalty program coming in. Due to the market is very competitive now, Merchant or Brand owner have to think a comprehensive loyalty program to make the customer to be active spend in their business or shop. To do this, a comprehensive Loyalty system is where can help the Merchant and Brand Owner to actively engage with their customer. The loyalty system consist of customer spending behaviors, re-marketing tool, e-voucher, rewarding system, point system, rebate, mobile app, CRM, CMS.